Attraction Marketing Lesson 8 - Is Your Website Rich?

People love to read quotes by famous people. Its just one of
those little facts of life that you can turn to your advantage.
In fact, attraction marketing means using tools and techniques
that attract the right kind of customer to your business. If you
cater to a market that appreciates humor then you can add funny
quotes. If you want to inspire people then go for the
inspirational quotes. Its not really the quote itself that
markets but the fact the quote humanizes a website.

The Law of Attraction marketing dictates that you do what you
have to do to project your persona and your passion for your
business. A website can be cold and uninviting unless you offer
viewers treats and inspiring content. You can turn your website
into a favorite stop over spot on the internet by adding rich
content that makes your site useful, interesting and fun to
visit. One of the new rules of online marketing is that you have
to give people something free to convince them you really care.
Earlier we discussed some of the ways to add value to your
marketing efforts, and making your online content varied and
fresh is yet another value addition.

Attracting visitors to your website is just the first step. You
have to keep the visitor on your site once there and convince
him or her to return again and again. The more reasons you give
someone to stay or return to your business, the more likely you
are to make a sale.

You dont have to have a lot of elaborate features. You just
need to make your customers feel comfortable. Law of Attraction
marketing always comes back to creating emotions. That is how
bonds are formed. You dont have to offer a lot of free items
that cost money. You can add features like a daily quote. Or you
might want to include a weekly funny cartoon on your website. 

Maybe you will offer an informative tip of the day related to
your business. For example, if you have a fitness website you
could offer a free exercise tip each day. It doesnt have to be
long, but it does have to have value to people who are most
likely to become customers.

Websites can be enriched with testimonials, a link to a one page
newsletter filled with relevant information, or a summary of
current research on products.

The Law of Attraction marketing doesnt really say you should
avoid unattractive websites, but were making that a principle
right now. Nothing will chase a browser away faster than a
website that assaults the senses. 

Its okay to be trendy but you can go overboard too. When you
are designing your website for a particular type of customer you
have to make sure it appeals to the market you are trying to
reach. In some respects you can apply the human attraction
characteristics to what makes attractive websites. The website
should have a pleasing personality for example. It should be
inviting and easy to communicate with. You should be able to
understand what it is saying. It should not be in your face if
you will excuse a bit of slang. 

It is frustrating to visit a website you know has good
information and be unable to find it. It doesnt take long for
people to abandon a site they cant maneuver through or around
easily. Links should be well-placed and obvious. Did you know
that the spot a link occupies can affect your sales? Move a link
from the bottom corner of a page to the top of the page where
its eye level and sales will rise.

Here are a few more rules about web design.

 Include high quality content

 Keep instruction simple because viewers arent going to read
an instruction manual to learn how to click around the website

 Make it easy for customers to find the important links like
product listing or descriptions

 Make sure the background and text colors mix well and that
text is easily readable

 Keep opt-in forms or subscriber boxes very basic

 Writing should be grammatically correct and error free

 Dont try to be cute because it annoys people who are just
trying to find and buy what they need and want to get the job
done as quickly as possible

 Keep the website fairly simple and dont let it get too busy
looking or too stuffed

 Make sure all the links on the website work properly

To attract and keep customers, you need to pay attention to
website design and functionality. 


To Your Success,
YOUR NAME

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